Open Positions

Social Media Analyst (m/w/d)

About Us

Your marketing consulting boutique with the execution power of a global network.

TD Reply is a boutique consulting firm that has been operating at the vanguard of data-driven marketing and innovation for more than 20 years. We are part of Reply, a leading network of technology experts with more than 15,000 employees around the globe and an annual turnover of more than 2 billion Euros. Across the network, Reply has been recognized as a global leader in the most important verticals of the digital economy, including AI, consumer experience, cloud computing, digital commerce, data and IoT.

At TD Reply, our diverse team of consultants, data scientists, analysts, UX designers and data engineers provides a unique blend of skills and perspectives to address the unmet business challenges of today. We apply cutting edge technologies to our thinking and start with the most relevant business questions first. Together with our clients, we co-create, innovate and transform the status quo to drive growth for some of the world’s largest brands in industries like consumer goods, automotive, telecommunication, aviation and big tech.

We consider diversity our strength, we are all driven by intellectual curiosity, the ambition to solve difficult problems and disrupt the status quo to deliver business value to our clients.

That’s you

  • you hold a Bachelor's or Master's degree or above in marketing, statistics, economics, or a comparable field
  • At least 2 years of experience in social listening, consumer intelligence, or social media analytics. Preferably in internationally oriented agencies, consultancies, or companies
  • Strong strategic understanding of relevant business KPIs and the value of social listening from the client's perspective
  • Solid expertise in working with at least one social listening or consumer intelligence tool
  • Very good knowledge of common social media channels and platforms, with a strong interest in the latest developments and trends in the social media landscape
  • Experience with Google data and Google Ads is a plus
  • Fluent German and business-proficient English skills complete your profile

How Your Skills Will Be Applied –

  • Retrieve and interpret data from common social listening tools such as Brandwatch, Talkwalker, Netbase, or Sprinklr, including buzz volume, sentiment, topics, influencers, etc.
  • Set up keywords, queries, and dashboards in social listening tools
  • Analyze and assess trends and developments in the digital space, across various markets, technologies, and (international) target audiences
  • Prepare work results convincingly, especially in the form of accurate and concise presentations and texts for client meetings, reports, pitches, or PR materials
  • Prepare and (co-)lead workshops with our clients, independently managing timelines, deadlines, and to-do lists
  • Share responsibility for the further development and expansion of existing and new client relationships

What We Offer You –

TD Reply & the Reply Network provide a range of benefits to employees. Here is an overview of what you can expect, but please feel free to ask us to learn more.

  • Hybrid working environment, with flexibility to work from home office or in our modern office in the Reply Hub in Berlin.
  • Training, learning & development opportunities within the Reply Group.
  • Reply Social Network for professional & social engagement.
  • Annual company Strategy Off-site.
  • A steep learning curve and chance to support some of the world’s leading global brands in driving change through data.
  • Job Ticket for all public transport in Germany and corporate employee discounts.
  • 30 days vacation.

Interested?

Please submit your resume to our REPLY Recruiter here.

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