A systematic trend analysis and scenario creation process helps Siemens create future business opportunities.
PROJECT COVER SUMMARY
As a technology company operating worldwide in a wide range of industry sectors, Siemens is constantly on the lookout for the latest trends and developments in their business verticals, enabling it to stay competitive and create future business opportunities.
TD Reply has been supporting Siemens since 2005 in creating Pictures of the Future (PoF). In the most recent PoF project, TD Reply analyzed the future of the mining industry in 2030 in close collaboration with experts from Siemens Corporate Technology department. The systematic trend analysis and scenario creation process was based on extensive expert interviews and TD Reply´s data-driven trend research solution SONAR, combining proven traditional methods with new state-of-the art digital research approaches.
As one outcome of the project, “Pictures of the Future for the Mining Industry in 2030” was created, highlighting future business impacts and informing business and technology roadmaps.
Siemens wanted to elaborate a vision of the mining industry, derived from relevant trends and their future impacts on strategic business roadmaps for 2030.
Siemens uses Pictures of the Future (PoF) projects on a regular basis as the key methodology to inform roadmap planning. But from an organizational perspective, the key challenge for the Corporate Technology department was to ensure that the results would be valued and integrated into business and technology roadmaps by internal customers – the business groups.
On an operational level, recurring challenges throughout Pictures of the Future (PoF) projects include alignment, timely input gathering, and the synthesis of results and opinions across multiple stakeholders on the client side.
Creating Pictures of the Future for the Mining Industry in 2030. It highlights future business impacts and informs business and technology roadmaps by combining proven traditional methods with new state-of-the art digital research approaches.
- Trend analysis: In-depth, structured market and trend analysis combining TD Reply´s data-driven trend research solution SONAR and expert interviews to identify and quantify key trends
- Hypotheses development: Extrapolation of trend developments, including time horizon and regional aspects, based on expert hypotheses
- Business impacts: Derivation and evaluation of future impacts for the mining industry and for Siemens
- Scenario development: Description and visualization of future scenarios as a basis for business and technology roadmaps