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Einblicke in unsere Arbeit und Produkte, aber auch Kommentare zu aktuellen Fragen rund um das datengetriebene Marketing. Hier finden Sie zudem alle unsere Reports, Whitepaper sowie exklusive Formate wie den Monthly Trend Monitor.
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Knowledge

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.

Schlagwörter:
Dezember 6, 2019 | Anja Kielmann
Report

The Most Talked About Automotive Brands on Singles‘ Day

We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.

Schlagwörter:
November 27, 2019 | Leo Zalischiker
Pro Bono

Committed to Making the Diabetes Roller Coaster a Smoother Ride

We are exploring a data-driven approach to help people with Type I diabetes.

Schlagwörter:
November 13, 2019 | The 6D Team
Pro Bono

„Data Night Out Workshop“ Held in Berlin

TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.

Schlagwörter:
Oktober 17, 2019 | Leo Zalischiker
Knowledge

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?

Schlagwörter:
September 19, 2019 | Lars-Alexander Mayer
News

GCCL Award for Joint Project with Coca-Cola

The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.

Schlagwörter:
Juli 18, 2019 | Niklas Stog
Knowledge

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?

Schlagwörter:
Juli 17, 2019 | Niklas Stog
Knowledge

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.

Schlagwörter:
Juni 21, 2019 | Leo Zalischiker
Event

TD at the Reply Xchange in Munich

This years' Reply Xchange in Munich truly stood out.

Schlagwörter:
Juni 10, 2019 | Leo Zalischiker
News

Saying Bye to One of Our Founders

Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.

Schlagwörter:
Mai 28, 2019 | Leo Zalischiker