Willkommen auf Insights - Das Wissensportal von TD Reply

Einblicke in unsere Arbeit und Produkte, aber auch Kommentare zu aktuellen Fragen rund um das datengetriebene Marketing. Hier finden Sie zudem alle unsere Reports, Whitepaper sowie exklusive Formate wie den Monthly Trend Monitor.
ALLE BEITRÄGE
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

Schlagwörter: , ,
Juni 18, 2020 | Lars-Alexander Mayer
Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

Schlagwörter:
Mai 20, 2020 | Leo Zalischiker
Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

Schlagwörter:
Mai 12, 2020 | Niklas Stog
News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

Schlagwörter:
April 7, 2020 | Leo Zalischiker
Report

Trend Report “From Automation to Autonomy”

Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.

Schlagwörter:
Februar 21, 2020 | Leo Zalischiker
Unkategorisiert

Chinese New Year Special: Germans vs Chinese

We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!

Schlagwörter:
Januar 28, 2020 | Leo Zalischiker
Knowledge

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.

Schlagwörter:
Dezember 6, 2019 | Anja Kielmann
Report

The Most Talked About Automotive Brands on Singles‘ Day

We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.

Schlagwörter:
November 27, 2019 | Leo Zalischiker
Pro Bono

Committed to Making the Diabetes Roller Coaster a Smoother Ride

We are exploring a data-driven approach to help people with Type I diabetes.

Schlagwörter:
November 13, 2019 | The 6D Team
Pro Bono

“Data Night Out Workshop” Held in Berlin

TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.

Schlagwörter:
Oktober 17, 2019 | Leo Zalischiker