WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Knowledge

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.

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March 5, 2019 | Leo
Knowledge

The 12 Myths of Marketing in China

A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.

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March 2, 2019 | 3press
Knowledge

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.

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| 3press
Knowledge

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.

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March 4, 2017 | a.blampain@reply.de