Willkommen auf Insights - Das Wissensportal von TD Reply

Einblicke in unsere Arbeit und Produkte, aber auch Kommentare zu aktuellen Fragen rund um das datengetriebene Marketing. Hier finden Sie zudem alle unsere Reports, Whitepaper sowie exklusive Formate wie den Monthly Trend Monitor.
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Report

Report: Rewriting the Marketing Playbook

The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.

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November 9, 2020 | TD Reply
Report

Global Brand Steering for Football Clubs White Paper

Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.

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September 2, 2020 | TD Reply
Report

Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

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August 17, 2020 | TD Reply
Report

Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

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Juli 28, 2020 | TD Reply
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

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Juni 18, 2020 | Lars-Alexander Mayer
Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

Schlagwörter:
Mai 20, 2020 | Leo Zalischiker
Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

Schlagwörter:
Mai 12, 2020 | Niklas Stog
News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

Schlagwörter:
April 7, 2020 | Leo Zalischiker
Report

Trend Report „From Automation to Autonomy“

Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.

Schlagwörter:
Februar 21, 2020 | Leo Zalischiker
Unkategorisiert

Chinese New Year Special: Germans vs Chinese

We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!

Schlagwörter:
Januar 28, 2020 | Leo Zalischiker