ALLE BEITRÄGE
Report: How Covid-19 Changed Ad Campaigns
Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.
COVID-19 Impact Report Series
How did the COVID-19 crisis impact various industries in the affected countries?
From Marketing Mix to Marketing Effect Modelling
With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
TD Reply Presents the First Predictive COVID-19 Dashboard
The first COVID-19 dashboard powered by predictve analytics is here.
Trend Report “From Automation to Autonomy”
Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.
Chinese New Year Special: Germans vs Chinese
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
The Most Talked About Automotive Brands on Singles‘ Day
We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.