WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Knowledge

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.

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March 2, 2019 | Dr. Philipp Dauderstädt
Knowledge

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.

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March 4, 2017 | Marcus Wacker