WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

ALL TOPICS
Knowledge

From Big to Smart Data – A Rough Guide to Data-Driven Marketing

Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.

Tags:
March 5, 2019 | Lars-Alexander Mayer
Knowledge

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.

Tags:
| Lars-Alexander Mayer
Knowledge

The 12 Myths of Marketing in China

A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.

Tags:
March 2, 2019 | Anja Kielmann
Knowledge

6 Misconceptions about Digital Customer Journeys

These persistent but false notions deceive companies and businesses alike.

Tags:
| Dr. Philipp Dauderstädt
Knowledge

Why We Need Data-Driven Creatives

The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.

Tags:
March 4, 2017 | Marcus Wacker