ALLE BEITRÄGE
Monthly Trend Monitor: December 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Monthly Trend Monitor: November 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Now is the Perfect Time to Bootstrap Your Data Strategy
Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.
Singles’ Day: The most popular Fashion & Luxury brands in China
What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.
Report: Rewriting the Marketing Playbook
The next 10 years will make or break the marketing industry. We believe the industry can and should do more to lead again.
Global Brand Steering for Football Clubs White Paper
Increasing the brand awareness and understanding the specific consumer preferences in emerging football markets around the globe is key for European Football Clubs.
Report: How Covid-19 Changed Ad Campaigns
Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.
COVID-19 Impact Report Series
How did the COVID-19 crisis impact various industries in the affected countries?