WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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News

GCCL Award for Joint Project with Coca-Cola

The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.

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July 18, 2019 | Niklas Stog
Knowledge

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?

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July 17, 2019 | Niklas Stog
Knowledge

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.

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June 21, 2019 | Leo Zalischiker
Event

TD at the Reply Xchange in Munich

This years' Reply Xchange in Munich truly stood out.

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June 10, 2019 | Leo Zalischiker
News

Saying Bye to One of Our Founders

Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.

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May 28, 2019 | Leo Zalischiker
News

We Are Officially Number 1 in Germany

The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.

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May 9, 2019 | Leo Zalischiker
Event

dataX 2019: Impressions and Takeaways

Here’s what happened at our biggest dataX yet!

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May 2, 2019 | Leo Zalischiker
Event

Announcement: dataX 2019

Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.

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March 6, 2019 | Lars-Alexander Mayer
Knowledge

From Big to Smart Data – A Rough Guide to Data-Driven Marketing

Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.

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March 5, 2019 | Lars-Alexander Mayer
Knowledge

Market Research is Dead

The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.

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| Lars-Alexander Mayer