WELCOME TO INSIGHTS – THE TD REPLY BLOG!
ALL TOPICS
News
GCCL Award for Joint Project with Coca-Cola
The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.
Knowledge
The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
Knowledge
The Man Who Invented Big Data Analytics
The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.
News
Saying Bye to One of Our Founders
Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.
News
We Are Officially Number 1 in Germany
The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.
Event
Announcement: dataX 2019
Stay tuned for April 11 and follow us on social media for exclusive coverage of the one of a kind event.
Knowledge
From Big to Smart Data – A Rough Guide to Data-Driven Marketing
Marketers need to adapt fast to the new reality of data-centered approaches, as the success of their qualitative ideas can only be measured through data – today better so than ever before.
Knowledge
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.