WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Report

The Most Talked About Automotive Brands on Singles‘ Day

We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.

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November 27, 2019 | Leo Zalischiker
Pro Bono

Committed to Making the Diabetes Roller Coaster a Smoother Ride

We are exploring a data-driven approach to help people with Type I diabetes.

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November 13, 2019 | The 6D Team
Pro Bono

“Data Night Out Workshop” Held in Berlin

TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.

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October 17, 2019 | Leo Zalischiker
Knowledge

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?

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September 19, 2019 | Lars-Alexander Mayer
News

GCCL Award for Joint Project with Coca-Cola

The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.

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July 18, 2019 | Niklas Stog
Knowledge

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?

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July 17, 2019 | Niklas Stog
Knowledge

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.

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June 21, 2019 | Leo Zalischiker
Event

TD at the Reply Xchange in Munich

This years' Reply Xchange in Munich truly stood out.

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June 10, 2019 | Leo Zalischiker
News

Saying Bye to One of Our Founders

Prof. Dr. Marc Drüner retires from the TD Reply executive board to pursue international academic projects, but remains as an adviser.

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May 28, 2019 | Leo Zalischiker
News

We Are Officially Number 1 in Germany

The Reply Digital Experience network finds itself at the top of the BVDW digital agency ranking.

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May 9, 2019 | Leo Zalischiker