WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

ALL TOPICS
Knowledge

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?

Tags:
September 19, 2019 | Leo
News

GCCL Award for Joint Project with Coca-Cola

The Advanced Outlet Segmentation project co-developed by TD Reply was chosen as a winner among many international top cases.

Tags:
July 18, 2019 | Leo
Knowledge

The Real, Much-Overlooked Value of Data for Marketing

Why do marketing departments often fail to generate any real business value from data?

Tags:
July 17, 2019 | Leo
Knowledge

The Man Who Invented Big Data Analytics

The story of the 19th century data pioneer Matthew Fontaine Maury in pictures.

Tags:
June 21, 2019 | Leo
Event

TD at the Reply Xchange in Munich

This years' Reply Xchange in Munich truly stood out.

Tags:
June 10, 2019 | Leo