WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Singles’ Day: The most popular Fashion & Luxury brands in China

What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.

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November 17, 2020 | Leo Zalischiker
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Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

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August 17, 2020 | TD Reply
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Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

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July 28, 2020 | TD Reply
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

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June 18, 2020 | Lars-Alexander Mayer
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COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

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May 20, 2020 | Leo Zalischiker
Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

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May 12, 2020 | Niklas Stog
News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

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April 7, 2020 | Leo Zalischiker
Report

Trend Report “From Automation to Autonomy”

Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.

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February 21, 2020 | Leo Zalischiker
Inside TD

Chinese New Year Special: Germans vs Chinese

We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!

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January 28, 2020 | Leo Zalischiker
Knowledge

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.

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December 6, 2019 | Anja Kielmann