WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Report

COVID-19 Impact Report Series

How did the COVID-19 crisis impact various industries in the affected countries?

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May 20, 2020 | Leo Zalischiker
Knowledge

From Marketing Mix to Marketing Effect Modelling

With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.

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May 12, 2020 | Niklas Stog
News

TD Reply Presents the First Predictive COVID-19 Dashboard

The first COVID-19 dashboard powered by predictve analytics is here.

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April 7, 2020 | Leo Zalischiker
Report

Trend Report “From Automation to Autonomy”

Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.

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February 21, 2020 | Leo Zalischiker
Inside TD

Chinese New Year Special: Germans vs Chinese

We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!

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January 28, 2020 | Leo Zalischiker
Knowledge

What We Can Learn from China’s Digital Economy

Why marketers should keep a close eye on the Chinese advertising industry.

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December 6, 2019 | Anja Kielmann
Report

The Most Talked About Automotive Brands on Singles‘ Day

We looked into how Chinese and international automotive brands performed in terms of online buzz during the Singles' Day actions.

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November 27, 2019 | Leo Zalischiker
Pro Bono

Committed to Making the Diabetes Roller Coaster a Smoother Ride

We are exploring a data-driven approach to help people with Type I diabetes.

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November 13, 2019 | The 6D Team
Pro Bono

“Data Night Out Workshop” Held in Berlin

TD Reply teamed up with the Berlin-based CX specialists Experience One to hold a free data literacy workshop for non-profits.

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October 17, 2019 | Leo Zalischiker
Knowledge

Measuring Creativity: Is There a Better Way?

Measuring creativity is a tricky business. Yet there's no way around it for marketers. Can new technologies can make their lives easier?

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September 19, 2019 | Lars-Alexander Mayer