WELCOME TO INSIGHTS – THE TD REPLY BLOG!
ALL TOPICS
Report
Singles’ Day: The most popular Fashion & Luxury brands in China
What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.
Report
Report: How Covid-19 Changed Ad Campaigns
Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.
Report
Winning the Electric Vehicle Market in 2020-2021 White Paper
Separating myths from facts in the global Electric Vehicle (EV) market.
Knowledge
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.
Report
COVID-19 Impact Report Series
How did the COVID-19 crisis impact various industries in the affected countries?
Knowledge
From Marketing Mix to Marketing Effect Modelling
With the end of cookies looming on the horizon, companies are searching for news ways to measure marketing effectiveness and to strenghten their brand.
News
TD Reply Presents the First Predictive COVID-19 Dashboard
The first COVID-19 dashboard powered by predictve analytics is here.
Report
Trend Report “From Automation to Autonomy”
Our newest trend report takes a close look into the rapidly developing area of Autonomous Things (AT) using the SONAR data-driven trend research tool.
Inside TD
Chinese New Year Special: Germans vs Chinese
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
Knowledge
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.