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News
Monthly Trend Monitor: November 2020
The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.
Knowledge
Now is the Perfect Time to Bootstrap Your Data Strategy
Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.
Report
Singles’ Day: The most popular Fashion & Luxury brands in China
What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.
Report
Report: How Covid-19 Changed Ad Campaigns
Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.
Knowledge
New Approaches for a New Era
The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.