WELCOME TO INSIGHTS – THE TD REPLY BLOG!

This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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News

Monthly Trend Monitor: June 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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June 30, 2021 | TD Reply
Knowledge

Use Share of Search to Drive Ad Effectiveness

Share of search is much more than just a powerful proxy for market share. Learn how we significantly increased our client's real market share utilizing this powerful metric.

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June 18, 2021 | Lars-Alexander Mayer
News

Monthly Trend Monitor: May 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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May 19, 2021 | TD Reply
News

Monthly Trend Monitor: April 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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April 26, 2021 | TD Reply
Knowledge

Marketers – Focus on Your Business, Not the Technology

Why have only few companies have experienced significant improvements in return on investment (ROI) as a result of personalisation?

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April 21, 2021 | Lars-Alexander Mayer
News

Monthly Trend Monitor: March 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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March 23, 2021 | TD Reply
Knowledge

Pulse Spotlight: PPT Export Feature

Introducing a neat feature of TD Reply's Pulse dashboard: the fast and easy creation of PowerPoint reports.

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March 11, 2021 | Pulse Product Team
Report

The First Objective Super Bowl LV Campaign Ranking

Let's rank the best Super Bowl LV campaigns with the help of TD Reply's Data Creativity Score.

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March 1, 2021 | Leo Zalischiker
News

Monthly Trend Monitor: February 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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February 25, 2021 | TD Reply
Knowledge

Ignaz Semmelweis and the data-driven revolution of medicine

The story of Ignatz Semmelweis who was able to save lives by pioneering data-driven research – and was shunned by ignorant elites.

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February 15, 2021 | Niklas Stog