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This is the right place for anyone interested in first-hand expertise on the interplay between data, business, and creativity. Apart from insights into our products and services, it also offers knowledge relating to hot topics in the spheres of data-driven marketing, creative strategy, China business and more.

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Knowledge

Ignaz Semmelweis and the data-driven revolution of medicine

The story of Ignatz Semmelweis who was able to save lives by pioneering data-driven research – and was shunned by ignorant elites.

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February 15, 2021 | Niklas Stog
Inside TD

Ushering in the Year of the Ox

Happy New Lunar Year from TD Reply! In keeping with this year of the Metal Ox, we wish everyone health, diligence, ...

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February 12, 2021 | TD Reply
News

Monthly Trend Monitor: January 2021

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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January 31, 2021 | TD Reply
News

Monthly Trend Monitor: December 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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December 30, 2020 | TD Reply
News

Monthly Trend Monitor: November 2020

The monthly trend monitor provides a unique data-driven overview over the most important global consumer, industry, and society trends.

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December 28, 2020 | TD Reply
Knowledge

Now is the Perfect Time to Bootstrap Your Data Strategy

Why now is the right time to start re-structuring and re-prioritizing your analytics and data solution landscape – this checklist will help you.

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December 21, 2020 | Dr. Phillipp Dauderstädt
Report

Singles’ Day: The most popular Fashion & Luxury brands in China

What fashion and luxury brands generate the most attention among Chinese consumers during the Singles' Day shopping holidays? Using a buzz analysis, we were able to find out.

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November 17, 2020 | Leo Zalischiker
Report

Report: How Covid-19 Changed Ad Campaigns

Using its unique Data Creativity Score (DCS) approach, TD Reply measured, compared and scored the creative impact of COVID-19 campaigns.

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August 17, 2020 | TD Reply
Report

Winning the Electric Vehicle Market in 2020-2021 White Paper

Separating myths from facts in the global Electric Vehicle (EV) market.

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July 28, 2020 | TD Reply
Knowledge

New Approaches for a New Era

The post-cookie era will clear the way for hybrid approaches that combine classic marketing theory with new data technologies and allow far more effective use of digital data.

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June 18, 2020 | Lars-Alexander Mayer