The Real, Much-Overlooked Value of Data for Marketing
Why do marketing departments often fail to generate any real business value from data?
Market Research is Dead
The market research industry has so far used Big Data as a buzzword only, not as a wake-up call. A grave mistake.
6 Misconceptions about Digital Customer Journeys
These persistent but false notions deceive companies and businesses alike.
Why We Need Data-Driven Creatives
The insights, not the quantity is what makes big data interesting. A rare but necessary breed of creatives are able to transform these insights into ideas with relevance and impact.