Consumer Experience Analytics and CRM

We help you create an outstanding customer experience through effective CRM strategies at all touchpoints of the customer journey. We also use future-proof CRM analytics and tracking methods to help you gain valuable first-party data to optimise customer journeys and expand your owned media reach.

KPI Frameworks

We help companies define the metrics that matter. Our analysis is task-specific and stakeholder-oriented. In addition, we develop technical solutions to automate reporting and analysis of KPI systems that are vital for your business’s success. Benefit from our years of experience in defining, optimising and structuring business KPIs for Fortune Global 500 companies.

Campaign Measurement

We develop and operate customised campaign tracking and benchmarking systems with a pre-, during- and after-campaign perspective. Our Data Creativity Score is a unique and proven system for benchmarking, measuring and tracking campaign effectiveness. Plus, thanks to our AI-supported Live ROI system, we can calculate the ROI for every campaign across all channels in near-real time.

Brand Positioning

We use innovative approaches such as Digital Brand Equity to reveal how your brand is perceived, to measure the effectiveness of all brand touchpoints in real time and show which topics and content you should focus on to align your brand activation and go-to-market strategies for the best results.

Trend Studies

We are one of the leading publishers of marketing trend studies in Germany. Our own data-driven trend research platform SONAR provides analysis and forecasting based in part on social listening and search analytics. Factual data like this enables us to scientifically analyse every trend in all its diffusion phases, so we can make the most reliable forecasts.

Segmentation & Targeting

Our wealth of experience in supporting sophisticated segmentation and targeting projects across multiple markets is based on years of experience working with leading consumer brands. Geolytics is our unique geodata-driven approach to identifying the right physical outlets for specific target groups and product segments, as well as tracking their performance.

Prediction & Forecasting

Our experienced data scientists have a long track record of tapping into the predictive potential of data. For years, Fortune Global 500 companies have relied on us to create data-driven forecasts on marketing ROI development, market trends, outlet performance and more.

Commercial Effect Modelling

Our Commercial Effect Modelling is an innovative version of the proven Marketing Mix Modelling. It continually enriches classic store-level and sales data with real-time digital data. This allows us to identify your most important sales drivers and create strategic forecasts faster and more accurately than ever.

Data Science

Our data scientists are among the best and most experienced in the marketing industry. We analyse vast amounts of data to uncover truly relevant information and inform your business strategy. Our analysis draws on proven statistical methodologies in combination with new technologies such as Natural Language Processing (NLP) and Time Series Modelling, in addition to our consultants’ extensive experience in the field.

Search Analytics

As true pioneers and innovators in the use of search data, we’ve been successfully using it to gain business-relevant marketing insights for over ten years. Search data analysis lets us identify market trends at an early stage, measure your brand strength and the success of your various advertising activities, forecast market shares and much more.