Understanding the Chinese market and consumers

China Beats is an AI-powered consumer intelligence solution developed in collaboration with our Beijing team. It provides easy access to the hard-to-reach Chinese market and consumers. You can use it to pull and analyse social listening data from all relevant Chinese social media platforms and news portals. It also lets you easily analyse search data from the leading Chinese search platform Baidu. China Beats is fully compliant with current Chinese laws on personal data protection.

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The data-driven trend radar

SONAR is an innovative, data-driven trend research tool developed in cooperation with the German Research Center for Artificial Intelligence (DFKI) that enables in-depth trend analyses and forecasts. It’s based on a constantly expanding database of more than 40 million expert publications. With its modern machine-learning algorithms and extensive visualisation functions, SONAR makes it easier than ever for you to identify and analyse emerging trends and discover how trends interact with one another.

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Turning data into stories

Data doesn’t drive change, stories do! That’s why we designed the Pulse business intelligence dashboard from the ground up to turn data into stories as quickly and conveniently as possible, giving decision-makers a clear action plan for growing their business. Its modular architecture consists of pre-built, highly customisable modules with intuitive visualisation features. This makes Pulse easy to use for both analysts and C-level users. Pulse also has the unique ability to seamlessly integrate with and combine other popular dashboards such as Tableau or PowerBI, making it the all-in-one business intelligence solution.

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