September 19, 2022 | |

Cross-media ROI optimisation is easier than ever

TD Reply’s Live ROI system is the first tool that lets you measure all channels and assets simultaneously through a unified media ROI index. Live ROI supports Facebook, Google DV360, Instream Online Video and other digital platforms, along with traditional channels such as TV, radio, print and out-of-home. It lets you check the ROI for these channels and assets in near-real time (every day). Now, you can immediately see what’s working and what isn’t, which means you can radically optimise your media spend and boost overall media efficiency.