September 19, 2022 | |

Objectively evaluate, benchmark and track campaign effectiveness

Our Data Creativity Score (DCS) is the world’s first automated and truly objective system for rating and tracking advertising campaigns. It uses AI-powered social listening and search listening to analyses online reactions to campaigns on social media and search platforms. Then it scores the campaign in various areas on a scale of 1 to 10. The Activation score reflects how successfully the campaign increases interest in the advertising object. The Concept score shows how well the campaign is received by the audience as a creative product. DCS makes it easier than ever for campaign managers to benchmark, track and optimise the long-term effectiveness of their campaigns.