September 19, 2022 | |

Identify sales drivers and continuously monitor the impact of all marketing touchpoints

Commercial Effect Modelling starts with the trusted, statistics-based Marketing Mix Modelling, but enriches it with all the benefits of digital data. This includes statistical regression analyses with real-time metrics to help you identify your business’s real sales drivers. Yet unlike traditional Marketing Mix Modelling, our Commercial Effect Modelling shows you the real effect of all marketing touchpoints based on data that updates constantly. That way, you can maximise your impact with precise, data-driven insights in real time.