Chinese New Year Special: Germans vs Chinese
We thought it would be a fun idea to ask them some questions that we - as non-Chinese Berliners - always wanted to ask. So we did!
What We Can Learn from China’s Digital Economy
Why marketers should keep a close eye on the Chinese advertising industry.
The 12 Myths of Marketing in China
A veil of misconceptions and misunderstandings surrounds the world’s most populous state. Here is what Western marketers should be aware of.