In Memoriam

In Memoriam

Our esteemed colleague and dear friend Tobias Schramm passed away suddenly and unexpectedly last weekend. We are mourning a kind and humorous man, a beautiful mind and a digital futurist. Our thoughts are with his family and friends. Unser geschätzter Kollege und lieber Freund Tobias Schramm ist am vergangenen Wochenende plötzlich und unerwartet verstorben. Wir… Read more »

Can Big Data and Smart Data serve your business?

Can Big Data and Smart Data serve your business?

About 6 years ago, a tweet became instantly famous by comparing social media to “teenage sex” (“everybody wants to do it but nobody knows how…”). Today, one could state the same about Big Data and Smart Data. Consultancies are promising to save huge amounts of money and create new revenue models by extracting insights from… Read more »

Does Google Material Design cannibalize brand design?

Does Google Material Design cannibalize brand design?

Google material design was a hot topic in the online world when it was published one year ago. Google experimented with real materials like paper, ink, light and shadow to build their design language. The outcome was a clean, elegant and tactile design, provided as a digital construction kit that enabled designers and developers to… Read more »

Market Research Is Dead

Market Research Is Dead

As the German market research industry is looking to Munich for its annual industry fair Research & Results, we believe that it is time for a wake-up call. Although Big Data is all the rage on client side, the market research industry has not done much more than putting up Big Data as a buzz… Read more »

6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »

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buzzfeed.com

Using smart data to analyze the health of an app

At td we are convinced about a more output-oriented perspective on the topic of big data. We believe that smart digital data leads us towards data-driven marketing to meet the ever increasing rate of change in today’s digitalized economy. BuzzFeed now has published this remarkable analysis using Twitter data to analyze the health of dozens of social… Read more »

The 12 Myths of Marketing in China

The 12 Myths of Marketing in China

1.6 billion people, 9,596,961 sq km, 1 political party, 1 currency, 1 time zone. Great producer and exporter of electrical equipment and apparel, inventor of ice cream and noodles. Driving engine of the global automotive market, somewhere between dominating the 21st century and a bursting bubble of deep economic crisis. There’s a lot to know… Read more »

Why we need data-driven creatives

Why we need data-driven creatives

When the Cannes Lions festival hosted the “Creative Data Lions” show this year, even the most reluctant creative had to acknowledge that there is no way around this “big data thing” anymore. However, many creatives are quite intimidated by big data’s abstract vagueness and imperative B.I.G. capitals. Plus, the concept is riding a tsunami-sized buzz-wave… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »