It’s a Match: The Tinder principle is revolutionizing mobile consumption

Whereas the social discovery app Tinder is as popular as controversial, the idea of dates to be evaluated with a simple finger movement is brilliant. Swipe right to initiate a match, swipe left to indicate that you’re not interested or swipe up on a person’s picture to let them know they’re more interested in that particular person than anyone else they’ve swiped right on.

It's a Match!

Only 3 years after the initial launch in 2012 the app has worldwide over 50 million active users, 1.6 billion swipes and 26 million matches per day. But Tinder has not only revolutionized the way to meet new people, it simplifies mobile consumption in multiple other industries. More and more digital services, apps and campaigns are taking over the Tinder principle to match their customers’ needs: Swipe right for a new job, partner or outfit and left to dismiss the proposed option.

Intuitive use, inspiration, and swift decision making as success factors

The swipe functionality has become popular because digital customers are increasingly demanding fast, easy and intuitive access to everything. They don’t want to deal with one thing for too long. Using the swipe principle they can decide within a second whether they like something or not. And they are open for inspiring, personalized and context-relevant suggestions, as they are increasingly overwhelmed by the endless choice of everything. In addition services bases on the swipe principle appeal to the customer’s desire for playful elements and surprise. The customer is not imposed, instead he is amazed with new offerings and he can immediately decide autonomously whether he wants to take a closer look.

As advantages are obvious there’s a Tinder for everything coming up. Here we have a selection of best cases, using the swiping-interface:

AmazeTinder for fashion
The swipe principle is now to simplify online shopping as fashion apps aim to deliver suggestions for perfect fashion pieces to one’s smartphone. With a simple “Swipe” users can rate a certain piece and place it directly to the virtual shopping cart. “The principle makes mobile fashion shopping more inspiring and fun,” believes Michael Ardelt, CEO of the fashion app Amaze. Already 8 weeks after the official launch the app had more than 20,000 downloads and three million swipes. Beside the swipe principle, the USP of Amaze, a network of more than 300 fashion bloggers, is suggesting outfits which may be purchased through the app.

ChoosicTinder for music
Swipe through music to discover your next favorite song: By using CHOOSIC people can enjoy personalized music recommendations. Content is curated by trend-setters from around the world, suggesting a vast catalogue of emerging and established music. The songs users like go into a playlist for easy listening. Similar is The Best Song, an app to discover music via friends or experts selections, curated from Soundcloud, Spotify, and Deezer. People are able to export songs to their favorite music service or social media. Additionally the service creates an own charts list.

WishboneTinder for opinions
iOS or Android? Boots or sneakers? Band geek or athlete? Lipstick or lipgloss? Comparing items and expressing an opinion by swipe is the idea of Wishbone. Particularly teenage girls are excited about Tinder-like swiping for selecting their preferred option. In September 2015 the iOS app has entered the top 20 list in Apple’s App Store, although the service only went live four months ago. While Facebook needed over a year to reach 1 million users, Wishbone already counts around 3 million. Wishbone offers users to put up their own polls and learn about the end results afterwards. This is one of the reasons, says MySpace founder Mike Jones , why the app has created a social hype already and could grew this rapidly.

WeaveTinder for networking
The app Weave combines networking with social-discovery in a mobile app. Professionals log into the app with their LinkedIn profiles, and the app then presents them with a stream of nearby professionals who are presumably open to face-to-face meetings and whom they can swipe “yes” or “no” to meet. The business magazine Forbes also launched a swipe-principle based networking app, even with the support of the mother app Tinder. However, Forbes Under 30 is only available to the 2,000 individuals who have been featured in Forbes’ “30 Under 30” lists, like actress Emma Watson, Snapchat co-founder Evan Spiegel, venture capital king Alex Banayan or White House senior advisor R. David Edelman.

TrufflsTinder for jobs
Truffls has adopted the matching technology in the field of recruiting. New jobs are proposed based on the chosen job category and the user’s Xing or LinkedIn profile. If the job seeker is interested in a suggested job, the recruiter gets the candidate’s profile and can decide whether it is a good match and to get in contact.

TippnTinder for football betting
With Tippn users can bet on football teams with a single finger swipe. A selection of international football leagues, teams and games is available for mobile betting. Currently, Tippn is available in Germany as an iOS version.

Tinder for your car
Navdy is a portable head-up display that promises to bring a projection display with voice and gesture controls to any car. The built-in infrared camera provides touch-less gesture control so that drivers can answer a call by swiping left or dismiss it by swiping right. There are already other aftermarket HUD devices out there, but the Navdy aims to produce a unit that is more integrated into a vehicle by accessing the car’s on-board computer and by providing a single hub to easily access all smartphone-connected features, by swipe and voice control.

Navdy Car Tinder

Tinder for breaking up 
The app Binder claimed to make awkward break-up conversations easier by letting people dump their partners through an automated voice message. Styled as the anti-Tinder, the app asked to choose the gender of the dumpee and plug in their name and number. Next, a breakup excuse of choice would be selected. From there, after a simple swipe right à la Tinder the ex received a text or a break-up voice message of a Scottish man singing: “Your boyfriend doesn’t love you anymore.” Binder was created for Tennent’s Lager, a Scottish beer brand that claims to have promoted the app just “for laughs”. After a great deal of media attention, the service now has been binned.

Tinder for your business?
Inspired by our best case collection? With our open innovation workshops or service design strategies we can help you to better match your customers’ needs!

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