AI-based Assistance for Marketing Decision Makers

AI-based Assistance for Marketing Decision Makers

In times of ubiquitous data, how to ensure that the attention of marketers is directed towards meaningful and actionable insights? At the Reply Xchange 2018, our Managing Director Lars-Alexander Mayer unveiled the Virtual Marketing Assistant, which we developed for Telefónica Germany. By way of weekly alerts, the Virtual Marketing Assistant delivers AI-based guidance, reducing complexity within… Read more »

Results of our TD Reply Hackathon

Results of our TD Reply Hackathon

For the second consecutive year, TD Reply hosted an internal hackathon. Employees from all backgrounds worked together to create and learn from each other by gaining insights outside of their existing area of expertise. After a fun-packed day, the teams presented 4 cool prototypes, followed by a well-deserved BBQ and beers. Deployment Bot – allows our QA,… Read more »

Impressions of dataX 2018

“Let’s drive change through data” was the topic of our second dataX. We were honored to have stimulating speeches by Maarten de Ruyter van Steveninck (FrieslandCampina), Silke Vine (L’Oréal), Annkathrin Dangmann (BMW Group), Philip Hambach (adidas), Kira Kanthak (The Coca-Cola Company), Uwe Fasterling (enfore AG) and Daniel Rieber (adsquare). Special thanks to all of you… Read more »

LYMO: Profiling Music And Its Emotions

LYMO: Profiling Music And Its Emotions

When people think about data in the context of music, most likely what comes to one’s mind is how music can be recorded, published and distributed. In recent years, platforms such as Spotify and SoundCloud added the analysis of their users’ behavior, and can now give recommendations based on that. What if there was more… Read more »

Workshop: Smart Data Tools in Action

Workshop: Smart Data Tools in Action

Interested in smart data tools and how they can help you to improve your social mission? As part of our series of free workshops for non-profit organizations and social businesses, our pro-bono team will host a workshop on “smart data tools”. The workshop, for which you can register here, will take place on February 22,… Read more »

How can data help to do good, even better?

How can data help to do good, even better?

Data-driven we are, and data-driven we shall be – in our pro bono work as well. With our last year’s brainchild – the Digital Data Academy – presented at the labtogether conference, we hit the spot. Reason enough for us to build on it and turn this experience into a whole series of free workshops… Read more »

Digital Academy Workshop

Digital Academy Workshop

At the beginning of this year 17 individuals from various professional backgrounds with a uniting passion for pro bono work set out to define what ‘pro bono’ can mean for td. Interested in our adventurous journey? Check out our story so far! The outcome of numerous inspiring Design Thinking Workshops involving some serious brain crunching… Read more »

td dataX – The Platform for Data-driven Business

td dataX – The Platform for Data-driven Business

Data-driven business is still a buzz word within the discussion of digital transformation that evokes a lot of diverse interpretations and theories. Everyone is trying to find the right formula to use data as a source of value and to support their decision-making process. Finding an answer to the future data challenge was the aim… Read more »