6 Lies about Digital Customer Journey Understanding

6 Lies about Digital Customer Journey Understanding

The understanding of customer journeys represents a crucial step in marketing, as it is necessary to conceptualize and constantly improve products and services according to the customers’ path of interaction. From touch-point, campaign, paid media planning, to content and personalization strategies, understanding where users get in touch with a company, how they interact and what… Read more »

Link

buzzfeed.com

Using smart data to analyze the health of an app

At td we are convinced about a more output-oriented perspective on the topic of big data. We believe that smart digital data leads us towards data-driven marketing to meet the ever increasing rate of change in today’s digitalized economy. BuzzFeed now has published this remarkable analysis using Twitter data to analyze the health of dozens of social… Read more »

From Big to Smart Data – A rough guide to data-driven marketing

From Big to Smart Data – A rough guide to data-driven marketing

Big Data is the hot topic of the moment. From a variety of industries, to publications and even sports – absolutely everyone is talking about it. In 2014 the global market was estimated at more than €50bn, with industries such as medicine celebrating first successes with individualized therapies. Needless to say, big data plays a… Read more »