Workshop: Smart Data Tools in Action

Workshop: Smart Data Tools in Action

Interested in smart data tools and how they can help you to improve your social mission? As part of our series of free workshops for non-profit organizations and social businesses, our pro-bono team will host a workshop on “smart data tools”. The workshop, for which you can register here, will take place on February 22,… Read more »

How can data help to do good, even better?

How can data help to do good, even better?

Data-driven we are, and data-driven we shall be – in our pro bono work as well. With our last year’s brainchild – the Digital Data Academy – presented at the labtogether conference, we hit the spot. Reason enough for us to build on it and turn this experience into a whole series of free workshops… Read more »

Content Marketing at Google

Content Marketing at Google

Content marketing has become a crucial element of marketing strategies, as unique content educates and entertains customers. Our partner Google has established ‘Think with Google’ as their content platform for promoting digital trends, compelling data, forward-looking perspectives, and behind-the-scenes case studies of digital campaigns. As data and insights specialist, Google asked us to support this platform…. Read more »

How to tap into consumers’ Mobile Moments

How to tap into consumers’ Mobile Moments

Earlier this year we introduced Mobile Moments, a joint project with Google and the Steinbeis University, to showcase mobile needs, trends and success criteria. In the last weeks, we talked to different brands about opportunities arising from the mobile transformation, opening brands new communication channels, interaction tools and business fields. Mobile opportunity: Using direct purchase… Read more »

Mobile Moments are here to stay

Mobile Moments are here to stay

Mobile is revolutionizing our entire life. Nearly 80 percent of Germans own a smartphone, 3 out of 4 are already using mobile web services. Mobile is not only outperforming desktop, it is challenging established business models. More and more often we intuitively reach for the smartphone to inform and communicate, locate and find support, apply… Read more »

td dataX – The Platform for Data-driven Business

td dataX – The Platform for Data-driven Business

Data-driven business is still a buzz word within the discussion of digital transformation that evokes a lot of diverse interpretations and theories. Everyone is trying to find the right formula to use data as a source of value and to support their decision-making process. Finding an answer to the future data challenge was the aim… Read more »

Link

buzzfeed.com

Using smart data to analyze the health of an app

At td we are convinced about a more output-oriented perspective on the topic of big data. We believe that smart digital data leads us towards data-driven marketing to meet the ever increasing rate of change in today’s digitalized economy. BuzzFeed now has published this remarkable analysis using Twitter data to analyze the health of dozens of social… Read more »