AI-based Assistance for Marketing Decision Makers

AI-based Assistance for Marketing Decision Makers

In times of ubiquitous data, how to ensure that the attention of marketers is directed towards meaningful and actionable insights? At the Reply Xchange 2018, our Managing Director Lars-Alexander Mayer unveiled the Virtual Marketing Assistant, which we developed for Telefónica Germany. By way of weekly alerts, the Virtual Marketing Assistant delivers AI-based guidance, reducing complexity within… Read more »

Impressions of dataX 2018

“Let’s drive change through data” was the topic of our second dataX. We were honored to have stimulating speeches by Maarten de Ruyter van Steveninck (FrieslandCampina), Silke Vine (L’Oréal), Annkathrin Dangmann (BMW Group), Philip Hambach (adidas), Kira Kanthak (The Coca-Cola Company), Uwe Fasterling (enfore AG) and Daniel Rieber (adsquare). Special thanks to all of you… Read more »