AI-based Assistance for Marketing Decision Makers

AI-based Assistance for Marketing Decision Makers

In times of ubiquitous data, how to ensure that the attention of marketers is directed towards meaningful and actionable insights? At the Reply Xchange 2018, our Managing Director Lars-Alexander Mayer unveiled the Virtual Marketing Assistant, which we developed for Telefónica Germany. By way of weekly alerts, the Virtual Marketing Assistant delivers AI-based guidance, reducing complexity within… Read more »

Results of our TD Reply Hackathon

Results of our TD Reply Hackathon

For the second consecutive year, TD Reply hosted an internal hackathon. Employees from all backgrounds worked together to create and learn from each other by gaining insights outside of their existing area of expertise. After a fun-packed day, the teams presented 4 cool prototypes, followed by a well-deserved BBQ and beers. Deployment Bot – allows our QA,… Read more »

Impressions of dataX 2018

Impressions of dataX 2018

“Let’s drive change through data” was the topic of our second dataX. We were honored to have stimulating speeches by Maarten de Ruyter van Steveninck (FrieslandCampina), Silke Vine (L’Oréal), Annkathrin Dangmann (BMW Group), Philip Hambach (adidas), Kira Kanthak (The Coca-Cola Company), Uwe Fasterling (enfore AG) and Daniel Rieber (adsquare). Special thanks to all of you… Read more »

LYMO: Profiling Music And Its Emotions

LYMO: Profiling Music And Its Emotions

When people think about data in the context of music, most likely what comes to one’s mind is how music can be recorded, published and distributed. In recent years, platforms such as Spotify and SoundCloud added the analysis of their users’ behavior, and can now give recommendations based on that. What if there was more… Read more »

Workshop: Smart Data Tools in Action

Workshop: Smart Data Tools in Action

Interested in smart data tools and how they can help you to improve your social mission? As part of our series of free workshops for non-profit organizations and social businesses, our pro-bono team will host a workshop on “smart data tools”. The workshop, for which you can register here, will take place on February 22,… Read more »

How can data help to do good, even better?

How can data help to do good, even better?

Data-driven we are, and data-driven we shall be – in our pro bono work as well. With our last year’s brainchild – the Digital Data Academy – presented at the labtogether conference, we hit the spot. Reason enough for us to build on it and turn this experience into a whole series of free workshops… Read more »

Alexa, what are my lessons learned?

Alexa, what are my lessons learned?

Having planned and built a prototype skill for Alexa, which taps into data and recommendations from our Pulse product, we gathered a number of learning along the way. You can read up on the technical background in our previous post “Alexa, how can I build a prototype?” and on the business background in “Alexa, what… Read more »

Alexa, how can I build a prototype?

Alexa, how can I build a prototype?

A key concept at TD Reply is that we consider technology to be an enabler, not a driver. In our previous post – “Alexa, what are my KPIs?” – we outlined three use cases: a morning briefing, KPI Feedback during meetings, and push notifications for KPI alerts. If we look at these cases again, there… Read more »

Alexa, what are my KPIs?

Alexa, what are my KPIs?

Our mission at TD Reply is to establish data driven strategies within our clients’ companies, reducing big data complexity in the process. Primary goal is not only to provide decision relevant data but also actionable insights to all employees. We call this: smart data. Our product Pulse supports our partners and us in delivering these… Read more »